Online sales have often been about 'selling as cheaply as possible' and 'selling as much as possible.' However, competition has become more intense, leading to the bitter reality of 'sell cheap, sell more' being the only option. It's no longer enough to just win price battles. Yuil Medicine believes it's time to explore differentiated approaches focusing on how to build relationships with customers and convey value. The key to differentiation lies in selecting the most suitable sales channel for our products and brand.
Pharmacy Partnership vs. Online Shopping Mall: Comparing the Pros and Cons of Each Channel
When Yuil Medicine introduces health supplements, OTC drugs, and innovative K-beauty products to the market, many companies grapple with which sales channel to choose. Especially for Yuil Medicine, which handles a range of products from OTC drugs and health supplements to cosmetics OEM/ODM, channel selection is crucial for product success. Today, we aim to help you make an informed decision by closely analyzing the advantages and disadvantages of pharmacy partnerships and online shopping mall entries.
Advantages of Pharmacy Partnership
The advantages of the pharmacy partnership channel are as follows:
- Relatively low entry barriers to the market, providing great accessibility
- Immediate boost in product credibility through direct consultation with professional pharmacists
- The professional explanations from pharmacists greatly influence consumer purchasing decisions
- Can instill consumer confidence in the product's safety and efficacy
Disadvantages of Pharmacy Partnership
However, the pharmacy partnership channel also comes with the following disadvantages:
- Brand image can be diluted depending on individual pharmacy policies and marketing capabilities
- Not all pharmacies may actively promote or prioritize products
Advantages of Entering Online Channels
On the other hand, the advantages of entering online channels are:
- Potential to acquire a much larger customer base in a short period, allowing for market expansion
- Attractiveness of freely conducting various digital marketing activities
- Expanding opportunities for domestic K-beauty products to enter overseas markets
- Opportunity to become a global brand
Disadvantages and Considerations of Entering Online Channels
However, online shopping malls require facing fierce competition to catch consumers' eyes amidst numerous competing products, and sales fees related to platform operation can lower profitability. Rather than declaring one channel as definitively 'better,' it's crucial to accurately understand the characteristics of each channel and make the most suitable choice based on your product types, company goals, and available resources. Yuil Medicine continues to strive to provide the best solutions tailored to client needs through customer-oriented product development and production services built on extensive technical expertise and a strict quality management system. Whichever sales channel you choose, Yuil Medicine promises to be your reliable partner for successful market entry. Especially since online channels carry their own distinct advantages and disadvantages depending on their operational method, a deep understanding is necessary.
Opportunities and Challenges of Operating Online Channels Directly
There are endless ways to meet customers with Yuil Medicine's special products online. You can consider not only building and operating your own online shopping mall but also expanding customer engagement through open markets or social media platforms.
Main Advantages of Direct Operation
The advantages of this direct operation method are as follows:
- Ability to meticulously control and convey the brand experience Yuil Medicine pursues
- Directly secure valuable customer data to formulate sophisticated marketing strategies
- Provide personalized experiences tailored to each customer's preferences
- Opportunity to form long-term bonds with customers
Challenges of Direct Operation
However, direct operation entails substantial responsibilities and continuous efforts. Stabilizing shopping mall traffic, planning and executing effective advertisements in the fiercely competitive online space, and responding swiftly and professionally to an influx of customer inquiries require significant expertise and operational experience. The initial investment costs for system setup and marketing activities are also considerable practical barriers to consider. Online channels exist in various forms, and operating their own shopping malls can be a powerful opportunity, especially for K-beauty brands.
Online Channel Strategy for K-Beauty Brands: Own Shopping Mall and Partnership
Strengths of Own Shopping Mall for K-Beauty
Many companies dreaming of success stories for K-beauty brands find themselves deep in contemplation over online selling channels. 'Is it effective to operate our own shopping mall directly, or is it wiser to partner with platforms that already have active customer inflow?' Instead of solely advocating one side, Yuil Medicine focuses on meticulously analyzing the unique characteristics of each channel and presenting customized strategies most suitable for client goals. The strategy of clearly showcasing the brand's uniqueness and directly communicating with customers through the company's online shopping mall can be a powerful means of promoting the charm of K-beauty globally. In the rapidly changing global market, an own shopping mall serves as a key platform offering unique brand experiences across borders, and Yuil Medicine offers comprehensive support to solidify K-beauty brand images through enhanced online channels. Although each channel has its strengths, finding a balance between the core values of 'control' and 'expansion' that the brand pursues is crucial.
Balancing Control and Expansion: The Optimal Channel Strategy
Control of Direct Operation Channel
When choosing online sales channels, many companies struggle with the two core values of 'control' and 'expansion.' Yuil Medicine's directly operated online shopping mall resembles a carefully maintained 'personal garden.' Here, the brand's color and philosophy can be wholly represented, and connections with customers can be strongly maintained. You can analyze customer data to provide personalized experiences and perfectly control and convey the brand story.
Burden of Direct Operation and Expansion of Partnerships
However, just like maintaining a personal garden, there's a significant burden of initial investment costs and the need for meticulous management and continuous effort throughout the operation. In contrast, the partnership channel with open markets or social media platforms resembles a broad and lively 'plaza.'
Expansion and Limitations of Partnership Channels
Here, already gathering a large crowd, you have the opportunity to meet many potential customers quickly and explosively increase brand awareness. The low market entry barriers and the possibility of rapid expansion without large-scale marketing expenses make it appealing, especially for startups or new brands. However, there's a downside in these plazas where it is challenging to fully express one's uniqueness, and it is difficult to directly obtain customer data.
Balanced Strategy of Yuil Medicine
Yuil Medicine values a balanced strategy that maximizes the advantages of these two channels and complements their disadvantages. In the direct operation channel, we focus on elevating brand value solidly using our unique technology and strict quality management system amassed through providing custom product development and production services for customers. Simultaneously, we focus on widely promoting Yuil Medicine's innovative products and K-beauty brand image to a larger audience through partnership channels.
Optimal Channel Selection Based on Objective
Ultimately, which strategy is better for your business will depend on the current brand situation and ultimate objectives. If initial capital is limited and quick market entry and growth are desired, a partnership channel should be considered first. If long-term brand value building and in-depth customer data collection are prioritized, then direct operation should be considered first. Or, as Yuil Medicine, a very wise choice could be to appropriately combine the two strategies to mutually complement each channel's strengths and create synergy. The key is to carefully choose and implement the optimal channel strategy most suitable for your goals and circumstances.
Ultimately, choosing an online sales channel should not simply be a binary decision of 'which is better,' but should start with a deep understanding of your brand's identity and product characteristics. If we find the optimal contact point using the unique advantages of each channel and Yuil Medicine's customized solutions, we can more clearly convey the value of our products to consumers around the world, beyond just domestically. At the moment of a decisive choice, Yuil Medicine promises to be your reliable partner.
Yuil Medicine Co., Ltd is a comprehensive distribution company specializing in the wholesale and retail of cosmetics and pharmaceuticals. With professional item management, thorough quality verification, and transparent transactions as principles, we are growing together with various business partners, including over 10,000 pharmacies nationwide, major pharmaceutical companies, and Donghwa Duty Free (cosmetics entry). We support your healthy life.
Contact Yuil Medicine Co., Ltd
Phone: 031-271-9744
Email: yip170401@naver.com
